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Thought Leadership

Social Media Interview: An Inside Look at The Practice of Social Media with Ricky Acheza

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It is always good to find someone with first-hand knowledge, to shed light on a given topic. And to also diversify my content, I sought the input of my colleagues in the field of Digital Marketing.

I tracked down Ricky Acheza, a digital marketing expert with 5 years’ experience working with local and international brands. He is the man responsible for building Internitup to be the largest higher education page on Facebook in East and Central Africa with a 25% organic engagement rate (Socialbakers, July 2014). Currently, he manages social media for Dudutech in Kenya and Rainforest Foods in the UK.

In short, Ricky knows how things work. Let us see what he has to say.

Actuate Digital (AD): Hello and thank you very much for taking the time to provide us with this interview Ricky. We will jump right in.


AD: What is your perception of Social Media in organizations in as far as its contribution to communication, marketing and or PR?

RA: With many people now on social media, and more joining every day, it is slowly becoming the easiest way for organisations and clients to interact. The near-instantaneous nature means that both parties get to send information and receive feedback faster than ever before.

AD: When using social media to push your organizational goals, in as far as communication, marketing or PR is concerned, what new 3 things have you learnt to date?

RA: They are:
  • The number of followers does not matter, leads matter.
  • In case of a crisis, transparency is key
  • Teen talk is not for all brands

AD: What are the key secrets to a successful social media strategy?
  • A good social media strategy should define the target customer and define a tone to address them
  •  It should have the relevant KPIs clearly outlined.
  • The purpose should be clearly defined. Be it brand awareness, lead generation etc.

AD: From your experience, do you think Kenyan C-Suite executives are warming up to the whole digital communications trends (social media)? Why?

RA: I think they are. I have come across companies that have existed in brick and mortar for decades but whose managers are trying to bring them online and social media. On a personal level, most of them have accounts on social media platforms giving an indication that they recognise it as a worthy medium to reach out to people.

AD: Tell us how you manage to execute your social media functions?
I use a lot of tools but my biggest three are a content calendar, Hootsuite and Google Alerts

Ricky’s Bio:

He is a Kenyan digital marketer with close to 5 years’ experience working with local and international brands. Having built Internitup to be the largest higher education page on Facebook in East and Central Africa with a 25% organic engagement rate (Socialbakers, July 2014), he now manages social media for Dudutech in Kenya and Rainforest Foods in the UK.



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